WGSN – AI-GENERATED VISUAL FEATURE – 2024
CONTEXT
Leighton’s AI-generated fashion artwork was featured in WGSN’s 2025 Active Colour Forecast, marking a significant moment where his creative output was recognized as a visual signal in one of the industry's most influential global trend platforms.
EXECUTION
The featured image, created using Midjourney, explored the intersection of digital identity, immersive futurism, and nature. It aligned with WGSN's macrotrend The Everything Net, which examines the merging of digital and physical worlds. Without submission or outreach, the piece was selected by WGSN’s editorial team to represent the emotional and aesthetic palette of emerging consumer desire in the age of metaverse travel and eco-futurism.
HIGHLIGHTS
Image created using Midjourney and featured in WGSN’s 2025 forecast under The Everything Net
Described as part of a visual language blurring digital/physical boundaries
Credited to Leighton McDonald in a global trend publication read by brands worldwide
Example of AI work shaping mainstream cultural and consumer trend narratives