LIZZO x YITTY – BLACK HISTORY MONTH COLLECTION – FEBRUARY 2024
BRIEF: DEVELOP BESPOKE 3D LETTERING AND A CRYSTALLIZED PATTERN PRINT FOR LIZZO’S YITTY BRAND IN CELEBRATION OF BLACK HISTORY MONTH. THE DELIVERABLES WERE USED ACROSS CAMPAIGN VISUALS AND PRODUCT PRINTS.
EXECUTION: HAND-SCULPTED THE YITTY LOGO IN VIRTUAL REALITY USING META QUEST AND GRAVITY SKETCH FOR ORGANIC, DIMENSIONAL LETTERFORMS. BUILT CUSTOM CRYSTAL STRUCTURES AND DEVELOPED A REACTIVE 3D PATTERN, RENDERED ENTIRELY IN UNREAL ENGINE TO ACHIEVE A METALLIC, FUTURISTIC FINISH.
QUOTE: “This was a deeply personal project for me, translating cultural pride into something tactile and dimensional. Using VR to hand-draw the logo allowed me to honor the fluidity of identity, while Unreal gave the crystals a powerful, otherworldly presence. Massive thanks to Lizzo and her team for trusting my vision.”
FEATURED: YITTY, BLACK HISTORY MONTH CAMPAIGN