ELENA VELEZ - FALL 2025 READY-TO-WEAR - NEW YORK FASHION WEEK, ARTECHOUSE NYC , FEBRUARY 2025

BRIEF : CREATE AN IMMERSIVE EXPERIENCE UTILIZING THE GRAND SPACE OF ARTECHOUSE NYC TO CREATE A STORMY COASTAL ENVIRONMENT FOR THE ELENA VELEZ NEW YORK FASHION WEEK SHOW.

EXECUTION : UTILIZED AI TOOLS TO CREATE A LOOPING INFINITE OCEAN SCENE. MIDJOURNEY WAS USED FOR ENHANCING INITIAL CONCEPT IMAGES FROM ELENA, KLING AI WAS USED OT CREATE MOTION FROM THE IMAGE.

AI-GENERATED ENVIRONMENT RENDERS

IMAGE TO VIDEO - FRAME BEGIN AND END LOOP - KLING AI

QUOTE : “My emphasis was to make the audience feel as if they are surrounded by shadowed cliffs and sitting on top of beach where waves crash onto the sand. Create a minimalistic color pallet helped put the fashion in focus, while creating sweeping wave shaped spotlights that would cast cinematic shadows on the models and the audience. Understanding what it takes to create something at this scale was a huge (no pun intended) learning experience and created my largest ever piece of work on record.”

“Developed over 3 weeks leading into Fashion Week. Final deliverables included 4 motion loops, environment design, and spatial light mapping support.”

FEATURED: VOGUE

VIEWS DURING THE RUNWAY SHOW

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