ELENA VELEZ – AR WELDING VISOR FILTER – COLLAB STUDIO RELEASE, 2022

BRIEF: CREATE A CUSTOM AUGMENTED REALITY FILTER TO DIGITALLY TRANSLATE A PHYSICAL WELDING VISOR SCULPTURE, DESIGNED BY MORPH DESIGN, INTO AN INTERACTIVE INSTAGRAM EXPERIENCE FOR ELENA VELEZ’S COMMUNITY.

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EXECUTION: PARTNERED WITH ELENA VELEZ TO BRING THEIR PHYSICAL WELDING VISOR DESIGN INTO THE METAVERSE THROUGH A CUSTOM INSTAGRAM FILTER. UTILIZED META SPARK TO 3D RECONSTRUCT AND OPTIMIZE THE FORM FOR REAL-TIME FACE TRACKING, PRESERVING THE BRUTALIST AESTHETIC OF ELENA’S VISION WHILE MAKING IT SHAREABLE AND WEARABLE DIGITALLY. LAUNCHED AS AN INTERACTIVE ELEMENT ON HER FEED FOR FANS TO EXPERIENCE THE PIECE VIRTUALLY.

FEATURED: INSTAGRAM FILTER TAB, ELENA VELEZ FEED