UNDER ARMOUR x NFL – AI-ASSISTED CAMPAIGN VISUALS – 2025
BRIEF
Develop high-impact visual content to support Under Armour’s return as the official Footwear & Glove Partner of the NFL. The campaign aimed to highlight elite performance and future-forward innovation across digital and social platforms. Creative direction referenced the original Click Clack campaign to reintroduce that same raw energy through a modern lens.
EXECUTION
Contributed to the AI-driven visual development by training a photoreal facial model (LORA) of NFL star Justin Jefferson using Flux Schnell and Comfy UI. Generated high-quality stills, which were then animated using image-to-video tools including Kling AI and Runway. The visual treatment drew heavily from the aggressive, high-intensity spirit of Under Armour’s original Click Clack spots, reimagined using a fully generative workflow. The result was a cinematic, tech-forward campaign that blended sports legacy with experimental creative tools.
HIGHLIGHTS
AI-generated visuals developed for the UA x NFL partnership campaign
Custom Justin Jefferson model trained locally using Flux Schnell and Comfy UI
Image-to-video motion created with Kling AI and Runway
Referenced the original Click Clack campaign for tone and visual direction
Helped define a new AI-assisted pipeline for sports advertising content
Contributed to a campaign that reached 1.8M+ views across platforms
