SNAPCHAT x SPECTACLES – BLACKSOUL GALLERY AR EXPERIENCE – 2021
BRIEF: CREATE AN ORIGINAL AUGMENTED REALITY EXPERIENCE FOR SNAPCHAT’S NEXT-GEN SPECTACLES, DESIGNED TO ELEVATE THE WORK OF EMERGING BLACK ARTISTS IN A VIRTUAL GALLERY FORMAT THAT BREAKS THE BARRIERS OF TRADITIONAL MUSEUM SPACES.
EXECUTION: DEVELOPED BLACKSOUL GALLERY, A WEARABLE AR EXHIBIT DESIGNED EXCLUSIVELY FOR SNAPCHAT’S AR GLASSES. THE EXPERIENCE CENTERED AROUND A MOBILE, IMMERSIVE ART GALLERY FEATURING FOUR EMERGING BLACK ARTISTS—
– SIRSU
– Juliet Nneka
– Bria Thomas
– Dillion ATM
Two of the four works were also minted as Ethereum-based NFTs, giving the artists increased control and long-term value over their digital pieces. The project was deeply inspired by the lack of institutional access for young Black artists, and aimed to bring representation, visibility, and cultural weight into the open metaverse.
HIGHLIGHTS:
– FEATURED CREATOR FOR SNAPCHAT SPECTACLES LAUNCH
– ORIGINAL AR GALLERY BUILT FOR IMMERSIVE HEAD-WORN DISPLAY
– INCLUDED NFTS ON ETHEREUM TO SUPPORT ARTIST OWNERSHIP
– CELEBRATED FOR REDEFINING BLACK REPRESENTATION IN AR ART
FEATURED: SNAPCHAT SPECTACLES CREATOR SHOWCASE | SPECTACLES.COM