NBA x META – CHRISTMAS DAY AR FILTER – INSTAGRAM, DECEMBER 2022
BRIEF: CREATE AN AUGMENTED REALITY EXPERIENCE FOR THE NBA’S CHRISTMAS DAY GAME LINEUP, DESIGNED TO ENGAGE FANS THROUGH FESTIVE INTERACTIVITY ON INSTAGRAM VIA META’S SPARK AR PLATFORM.
EXECUTION: PARTNERED WITH META AND THE NBA TO DESIGN A HOLIDAY-THEMED “UGLY SWEATER” FILTER THAT FEATURED THE OFFICIAL CHRISTMAS DAY MATCH-UPS. THE FILTER WAS DEPLOYED ON THE NBA’S INSTAGRAM ACCOUNT TO BUILD HYPE AROUND THE GAMES AND INVITE FANS INTO A FUN, SHAREABLE EXPERIENCE. BALANCED NBA BRAND GUIDELINES WITH PLAYFUL VISUAL ELEMENTS TO CELEBRATE BASKETBALL CULTURE DURING THE HOLIDAYS.
HIGHLIGHTS:
– OFFICIAL COLLABORATION WITH META AND THE NBA
– LAUNCHED ON THE NBA’S INSTAGRAM ACCOUNT FOR GLOBAL FAN ENGAGEMENT
– CELEBRATED AS PART OF THE NBA’S CHRISTMAS DAY GAME COVERAGE
FEATURED: NBA INSTAGRAM FILTER | META SPARK AR