Under Armour – HOVR Phantom Color & Design Assist

Role: Color Designer & Design Tweaks Collaborator

Contributed to the development of sold-out colorways for Under Armour’s high-performance HOVR Phantom running shoe.

Collaborated closely with the Footwear Design team to conceptualize compelling seasonal palettes rooted in cultural trends and athlete insights. Additionally supported refinements to key upper panel detailing—helping evolve the silhouette while maintaining its technical performance DNA.

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Highlights:

  • Designed multiple colorways that sold out at launch

  • Contributed to functional and aesthetic modifications of the lateral panel

  • Reinforced brand storytelling through color, finish, and material direction