FFFPOSTALSERVICE x TERMINAL27 – PARIS SOUVENIR SHIRT – PARIS FASHION WEEK, JUNE 2025
BRIEF: CREATE A DISTINCTIVE ILLUSTRATION FOR A LIMITED-EDITION PARIS SOUVENIR TEE CELEBRATING PARIS FASHION WEEK, IN COLLABORATION WITH CULT STREETWEAR LABEL FFF POSTAL SERVICE AND CONCEPT STORE TERMINAL27.
EXECUTION: UTILIZED AI TO GENERATE A CUSTOM ANIME-INSPIRED REFERENCE GRAPHIC, THEN HAND-ILLUSTRATED THE FINAL DESIGN BASED ON THAT FOUNDATION. THE GOAL WAS TO BLEND STREETWEAR EDGE WITH A TOUCH OF FANTASY, EVOKING A FUTURISTIC POSTCARD FROM PARIS. THE FINAL GRAPHIC BALANCES PLAYFUL COMPOSITION, BOLD LINEWORK, AND CULTURAL NOSTALGIA, IN SYNC WITH BOTH BRANDS’ DESIGN LANGUAGE.
QUOTE: “The idea was to create a wearable memory, like picking up a bootleg anime tee from a Paris side street, but reimagined with intention. Using AI let me explore dozens of directions quickly, then ground it back into something human through hand-drawn detail.”
FEATURED: PARIS FASHION WEEK POP-UP RELEASE, TERMINAL27