FC LUMIÉRES – 3D CREST & BRANDMARK DESIGN

LUMIÉRES by Kai

BRIEF

Create a bold, high-impact brand crest for LUMIÉRES, an independent fashion-sports label by artist Kai. The goal was to fuse elite European football aesthetics with darker, surreal elements—bridging prestige with defiance. The mark needed to function as both a luxury identity and a cultural emblem.

EXECUTION

Designed a set of 3D-rendered crest visuals rooted in traditional football symbolism but subverted through skull–soccer ball hybrid motifs, metallic shaders, and bold CGI-style rendering. The models were sculpted to evoke drama and digital futurism—balancing timeless iconography with otherworldly visual storytelling. Built for use across apparel, print, and immersive brand moments.

HIGHLIGHTS

  • 3D logo design blending sports iconography with surreal CGI expression

  • Featured skull–soccer ball hybrid forms as a core brand motif

  • Inspired by luxury football kits and high-end editorial identity systems

  • Built for digital and physical rollouts across fashion, sport, and art

  • Creative collaboration with artist and founder Kai

Photography: Dexter Navy