Leighton McDonald is an accomplished experience designer and producer with a remarkable talent for blending art and technology to create captivating designs. Originating from South Carolina, USA, Leighton refined his skills at the distinguished Savannah College of Art and Design (SCAD), where he studied industrial design and first encountered augmented reality (AR).

Throughout his career, Leighton has explored various creative sectors, including 3D design, illustration, augmented reality (AR), artificial intelligence (AI), and mixed reality experiences. He has gained international recognition for his AR projects, such as the Blacksoul Gallery, which showcased the work of emerging Black artists. He has also collaborated with influential tech brands like META, SNAP, SAMSUNG, and NETFLIX, to develop groundbreaking AR experiences.

Now a New York City resident, Leighton delves into multidisciplinary concept design, forecasting trends for major apparel brands, and crafting innovative applications for AR and AI. His portfolio showcases diverse creative collaborations with prestigious names like the NBA, LIZZO, ATLANTIC RECORDS, WGSN, and SCHOLASTIC, solidifying his position as an influential figure in the AR and AI realms.

Leighton McDonald's impressive work career includes spending eight years at Under Armour as a concept and trend researcher. During his tenure, Leighton has provided innovative ways to explore the market from a data-driven perspective, contributing to the brand's success and growth. His expertise in the field has not gone unnoticed, leading to an increasing number of influential gigs.

In recent years, Leighton has expanded his professional horizon by venturing into the world of influence, which has opened doors to a plethora of paid PR opportunities. As an influential figure in the realms of AR, AI, and design, he has been invited to share his insights and experiences at various speaking engagements worldwide. These opportunities have allowed Leighton to travel extensively, broadening his horizons and further fueling his passion for innovation and creativity.

Leighton's unique blend of professional expertise, coupled with his growing influence in the industry, has made him a sought-after figure for brands and events. His remarkable journey reflects his dedication to pushing the boundaries of art, technology, and design, as well as his commitment to inspiring and empowering others in the creative community.

With an optimistic vision for the future, Leighton aspires to create a world where technology enriches our daily lives and allows us more free time to enjoy life. Whether blending images and aesthetics, designing virtual experiences, or pioneering new ways to harness the power of AI, Leighton McDonald continues to push the boundaries of design and technology, making him an undeniable force in the ever-evolving world of creative innovation.


  • updated April, 2023


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Certifications / Endorsements:

Spark AR Official Partner at Facebook + Instagram

Verified Lens Creator at Snapchat

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Experience:

Under Armour - Concept Designer - (2014 - Present)

Complex Media -Author

Slingshot Product Development Group - Industrial Design Co-op

Husquvarna - Design Intern

Reebok - Design Studio Course

JCB - Design Studio Course

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Last updated, April 2023…